The new edition comes as a combination pack consisting of two pairs of ‘The Roger’ shoes from the brand On Running.
On Running, a Zurich-based athletic shoe and performance sportswear company, was established in 2010 by professional ironman athlete Oliver Bernhard along with two of his friends, David Allemann and Caspar Coppetti. Roger Federer invested an undisclosed sum to become a ‘close partner’ of the shoe manufacturing company in 2020. Since then, the company has built up a separate release called ‘The Roger.’
Fans took to Twitter to express their desire to own a pair of the shoes, which are autographed by the Swiss maestro himself.
Federer is not only an investor in the brand, he contributes to the design process and, of course, helps with the marketing efforts.
What shoes will Roger Federer wear in his next match?
Most fans who are excited to see Roger Federer make his return to the sport are oblivious to which brand of shoes he will wear. With his fading partnership with Nike and growing association with On Running, it is highly unlikely that the former World No. 1 will be seen playing in a Nike shoe again.
Federer’s long-drawn-out battle with Nike over the RF logo caused a rift between the player and the company. However, even after the termination of his contract, Federer still wore Nike shoes on the court because his new clothing partner Uniqlo didn’t make tennis-specific shoes.
But the Swiss may have found a solution to his dilemma thanks to his new relationship with On Running. When Federer returns to the court, it will be fascinating to see what brand of shoes he decides to wear.
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